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Domains

 
Your domain name is your website’s address online, so it is extremely important that you pick the perfect domain for your site. Try to choose a domain name that will give people an idea of what they will find on your website. If your domain name relates to your company’s name or brand, then it will make your site that much easier to find.

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Your domain name is your website’s address online, so it’s extremely important that you pick the perfect domain name for your site. Try to choose a domain name that will give people an idea of what they will find on your website. If your domain name relates to your company’s name or brand, then it will make your site that much easier to find. A domain name can be up to 67 characters long and contain any combination of letters and numbers (but not special characters like < and &). It cannot begin or end with a hyphen, but you can use hyphens to separate words. It’s a good idea to use hyphens if your company or product name is confusing when you spell it as one word. Choose a domain name that is memorable and also easy to spell, pronounce, and type. Try keeping your domain name to a maximum of three words. Keep in mind that “cute” or non-traditional spellings may make it difficult for people to find you. You can improve your ranking in search engines by using keywords in your domain name. You can gain more visibility if you can secure a domain name the contains a few of the keywords that people will be using to search for you, because search engines give some weight to the words in the domain name. Besides registering other top-level domain names, we also recommend that you register variations on your domain name too. There are many variations you can use that will make it easier for both people and search engines to read, which means you will get more traffic to your site. You can start by registering plural versions of your domain name, and even common misspellings of your domain name, just to cover all of your bases. It’s important to register misspellings because there are “typo-squatters” out there who make a point of registering misspellings of popular domain names in order to steal away traffic from people who make innocent typos when they type a domain name into their browser.

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